Case Studies

Communications Champions - Frankston City Council

21/2/2019

Location: Metro Melbourne
Population: 139,511
Years involved in Garage Sale Trail: 1

Frankston City Council came on board with Garage Sale Trail in 2018 with plenty of enthusiasm for delivering a successful communications plan. The team worked collaboratively and structured their approach so that regular catch-ups ensured no opportunity was missed and they could remain on top of how registrations were performing.

Taylor McVean, Communications Co-ordinator at Frankston City Council provided some insight into how they' worked internally and promoted the program to the community. Learn More.

Winner of the Newcomer Award - Barossa Council

21/2/2019

Location: Regional SA
Population: 24,256
Years involved in Garage Sale Trail: 1

Barossa Council were new to Garage Sale Trail in 2018 and got off to a flying start. The engagement from the community was immediate thanks to Councils dedicated efforts promoting the program from the get-go.

We spoke to Taryn Davis, Communications and Engagement Officer at Barossa Council to find about how they achieved such success in year one. Learn more

Creating a Varied and Successful Communications Campaign - Central Coast Council

21/2/2019

Central Coast Council gets creative with social media

Location: Regional NSW
Population: 335,309
Years involved in Garage Sale Trail: 4

Central Coast Council are a long term supporter of Garage Sale Trail and have been involved since 2015. Year on year the level of engagement from the community continues to grow.

Madalaine Waters, Assistant Communication Officer, provided us with some insights into their 2018 success and how they utilised resources to activate a wide variety of communication channels, including internally. Learn more

Launching Garage Sale Trail & Internal Engagement - City of Busselton

1/2/2019

City of Busselton focussed their 2015 Garage Sale Trail campaign on internal engagement as well as generating local media with well-known actor, Myles Pollard, appearing as a local ambassador to promote the program in their area. About their promotions, learn more.

Community Led Group Sale - Shire of Denmark

12/1/2018

Shire of Denmark has less than 6,000 people and only one person working in sustainability. With limited resources, the Shire had a hugely successful Garage Sale Trail campaign in 2015 as a result of a partnership with a local community group who ran a group sale locally, learn more.

Tourism & Economic Development - Blayney Shire Council

12/1/2018

Blayney Shire Council saw Garage Sale Trail as an opportunity to educate the community about the importance of recycling whilst engaging with the community and community groups. It also had flow on impacts for tourism and economic development. Watch the video to learn more.

Hosting & Promoting a Group Sale - Town of Cambridge

12/1/2018

Town of Cambridge share tips on how to make Garage Sale Trail happen locally - plan ahead, engage with local community groups & schools, entertainment & activities on the day, group sales, and more. They used these tips to host the Lake Monger Markets, a great opportunity for sellers and shoppers to get involved on the day. Watch the video to learn more.

Planning & Using Council Channels - City of Tea Tree Gully

12/1/2018

The City of Tea Tree Gully highlighted the problem of illegal dumping in a media friendly way, whilst building a strong sense of community and promoting other council services by making the most of council channels with a detailed plan, learn more.

Community Engagement Through Social Media - Lockyer Valley Regional Council

12/1/2018

Taking a personal approach to community engagement during the campaign, the Mayor and Councillors at Lockyer Valley Regional Council, got involved in a 'Fancy-Dress' photo shoot. The fun images were used to promote the program through social media, encouraging residents to get involved. Watch the video presentation to learn more.

Community Group Collaboration & Media Materials - Sutherland Shire Council

12/1/2018

Sutherland Shire Council activated the program through community building, use of media and promotional materials, as well as collaboration with the Menai Men's Shed. Watch the video presentations to learn more.

Hosting a Sale at a Council Facility - Huon Valley Council

12/1/2018

Huon Valley Council’s Reuse Shop Sale attracted over 1,200 shoppers last year and enabled them to promote the Reuse shop and their waste contractors while providing a new audience with a way to get involved in Garage Sale Trail. Watch the presentation video to learn more.

Environmental Community Engagement - City of Stonnington

12/1/2018

City of Stonnington use the program to promote sustainable living and practical solutions for waste as well as an opportunity to promote council and engage residents with environmental messages. Watch the short video presentation to learn more.

Accessing Hard to Reach Communities - Willoughby City Council

12/1/2018

The City of Willoughby on the North Shore of Sydney, is a high density area with lots of apartments. The team at the council decided to trial organising a suitcase sale to increase participation by providing an opportunity for people from the surrounding apartment buildings without a garage to get involved in selling on the day, learn more.

Signal Park Sellathon Success - City of Busselton

12/1/2018

City of Busselton host the Signal Park Sellathon, a council run group sale. They focused on promoting the program through canvasing 'Champions' within the community, PR and Media, support in waste and environmental areas, libraries, and events teams. Watch the video presentation to learn more.

Integrated Marketing & Media - Shire of Kalamunda

12/1/2018

Shire of Kalamunda used the marketing tools and communication assets provided in the council dashboard to promote the event and a council run sale at their waste transfer station. The day helped people to think again about what is considered waste and what can be reused. Watch the video presentations to learn more.

Promoting Council Facilities - Brisbane City Council & City of Tea Tree Gully

12/1/2018

Brisbane City Council hosted 2 Tip Shop sales and Tea Tree Gully organised a library sale to promote reuse, waste reduction and other council facilities and waste services, learn more.

Tips For Success & Reducing Landfill - Naracoorte Lucindale Council

12/1/2018

Garage Sale Trail underpins the strategic objective to reduce waste going to landfill at Naracoorte Lucindale Council. With the benefit of 3 years of experience, they share their tips for success using the materials provided to engage with the community and promote the program. Watch the video presentation to learn more.

Partnerships, Networking & Entertainment - Town of Victoria Park

12/1/2018

Town of Victoria Park used a wide variety of methods to engage with the community, from car boot sales to utilising shopping centres for markets. A big plus was using entertainment for kids and workshops on up-cycling activities. Watch the video presentation to learn more.

Marketing to Shoppers - Central Highlands Regional Council

12/1/2018

Central Highlands Regional Council in Central Queensland punched well above its weight in successfully marketing the Garage Sale Trail to local shoppers through a combination of media, a printed map, tips for enjoying the day and social media. How the council made this possible, learn more.

Cross Promotion - Inner West Council

12/1/2018

Inner West Council ranked number one in the first week of registrations by getting a head start on promotion using fun props, local media stories and social media content. Watch the video presentation to learn more.

Engaging Your Community - City of Burnside

12/1/2018

Community Engagement Administration Officer, Megan Taht, discusses the City of Burnside Council's tips & tricks for community engagement and getting your community involved in Garage Sale Trail which promoted council in a positive light. Watch the video presentation for more tips.

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Councils from all over Australia have shared the many ways they bring Garage Sale Trail to life in their local areas. Dive in to these case studies to get inspired.

To find out the impacts the program could have at your council, use our Council Impact Calculator below.

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council case studies

Communications Champions - Frankston City Council

Winner of the Newcomer Award - Barossa Council

Creating a Varied and Successful Communications Campaign - Central Coast Council

Launching Garage Sale Trail & Internal Engagement - City of Busselton

Community Led Group Sale - Shire of Denmark

Tourism & Economic Development - Blayney Shire Council

Hosting & Promoting a Group Sale - Town of Cambridge

Planning & Using Council Channels - City of Tea Tree Gully

Community Engagement Through Social Media - Lockyer Valley Regional Council

Community Group Collaboration & Media Materials - Sutherland Shire Council

Hosting a Sale at a Council Facility - Huon Valley Council

Environmental Community Engagement - City of Stonnington

Accessing Hard to Reach Communities - Willoughby City Council

Signal Park Sellathon Success - City of Busselton

Integrated Marketing & Media - Shire of Kalamunda

Promoting Council Facilities - Brisbane City Council & City of Tea Tree Gully

Tips For Success & Reducing Landfill - Naracoorte Lucindale Council

Partnerships, Networking & Entertainment - Town of Victoria Park

Marketing to Shoppers - Central Highlands Regional Council

Cross Promotion - Inner West Council

Engaging Your Community - City of Burnside

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