Category: Generating Media

Winner of the Newcomer Award - Barossa Council

21/2/2019

Location: Regional SA
Population: 24,256
Years involved in Garage Sale Trail: 1

Barossa Council were new to Garage Sale Trail in 2018 and got off to a flying start. The engagement from the community was immediate thanks to Councils dedicated efforts promoting the program from the get-go.

We spoke to Taryn Davis, Communications and Engagement Officer at Barossa Council to find about how they achieved such success in year one. Learn more

Creating a Varied and Successful Communications Campaign - Central Coast Council

21/2/2019

Central Coast Council gets creative with social media

Location: Regional NSW
Population: 335,309
Years involved in Garage Sale Trail: 4

Central Coast Council are a long term supporter of Garage Sale Trail and have been involved since 2015. Year on year the level of engagement from the community continues to grow.

Madalaine Waters, Assistant Communication Officer, provided us with some insights into their 2018 success and how they utilised resources to activate a wide variety of communication channels, including internally. Learn more

Launching Garage Sale Trail & Internal Engagement - City of Busselton

1/2/2019

City of Busselton focussed their 2015 Garage Sale Trail campaign on internal engagement as well as generating local media with well-known actor, Myles Pollard, appearing as a local ambassador to promote the program in their area. About their promotions, learn more.

Planning & Using Council Channels - City of Tea Tree Gully

12/1/2018

The City of Tea Tree Gully highlighted the problem of illegal dumping in a media friendly way, whilst building a strong sense of community and promoting other council services by making the most of council channels with a detailed plan, learn more.

Community Group Collaboration & Media Materials - Sutherland Shire Council

12/1/2018

Sutherland Shire Council activated the program through community building, use of media and promotional materials, as well as collaboration with the Menai Men's Shed. Watch the video presentations to learn more.

Hosting a Sale at a Council Facility - Huon Valley Council

12/1/2018

Huon Valley Council’s Reuse Shop Sale attracted over 1,200 shoppers last year and enabled them to promote the Reuse shop and their waste contractors while providing a new audience with a way to get involved in Garage Sale Trail. Watch the presentation video to learn more.

Signal Park Sellathon Success - City of Busselton

12/1/2018

City of Busselton host the Signal Park Sellathon, a council run group sale. They focused on promoting the program through canvasing 'Champions' within the community, PR and Media, support in waste and environmental areas, libraries, and events teams. Watch the video presentation to learn more.

Marketing to Shoppers - Central Highlands Regional Council

12/1/2018

Central Highlands Regional Council in Central Queensland punched well above its weight in successfully marketing the Garage Sale Trail to local shoppers through a combination of media, a printed map, tips for enjoying the day and social media. How the council made this possible, learn more.

Cross Promotion - Inner West Council

12/1/2018

Inner West Council ranked number one in the first week of registrations by getting a head start on promotion using fun props, local media stories and social media content. Watch the video presentation to learn more.

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Councils from all over Australia have shared the many ways they bring Garage Sale Trail to life in their local areas. Dive in to these case studies to get inspired.

To find out the impacts the program could have at your council, use our Council Impact Calculator below.

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council case studies

Winner of the Newcomer Award - Barossa Council

Creating a Varied and Successful Communications Campaign - Central Coast Council

Launching Garage Sale Trail & Internal Engagement - City of Busselton

Planning & Using Council Channels - City of Tea Tree Gully

Community Group Collaboration & Media Materials - Sutherland Shire Council

Hosting a Sale at a Council Facility - Huon Valley Council

Signal Park Sellathon Success - City of Busselton

Marketing to Shoppers - Central Highlands Regional Council

Cross Promotion - Inner West Council

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