Category: Community Engagement

Communications Champions - Frankston City Council

21/2/2019

Location: Metro Melbourne
Population: 139,511
Years involved in Garage Sale Trail: 1

Frankston City Council came on board with Garage Sale Trail in 2018 with plenty of enthusiasm for delivering a successful communications plan. The team worked collaboratively and structured their approach so that regular catch-ups ensured no opportunity was missed and they could remain on top of how registrations were performing.

Taylor McVean, Communications Co-ordinator at Frankston City Council provided some insight into how they' worked internally and promoted the program to the community. Learn More.

Creating a Varied and Successful Communications Campaign - Central Coast Council

21/2/2019

Central Coast Council gets creative with social media

Location: Regional NSW
Population: 335,309
Years involved in Garage Sale Trail: 4

Central Coast Council are a long term supporter of Garage Sale Trail and have been involved since 2015. Year on year the level of engagement from the community continues to grow.

Madalaine Waters, Assistant Communication Officer, provided us with some insights into their 2018 success and how they utilised resources to activate a wide variety of communication channels, including internally. Learn more

Hosting & Promoting a Group Sale - Town of Cambridge

12/1/2018

Town of Cambridge share tips on how to make Garage Sale Trail happen locally - plan ahead, engage with local community groups & schools, entertainment & activities on the day, group sales, and more. They used these tips to host the Lake Monger Markets, a great opportunity for sellers and shoppers to get involved on the day. Watch the video to learn more.

Community Engagement Through Social Media - Lockyer Valley Regional Council

12/1/2018

Taking a personal approach to community engagement during the campaign, the Mayor and Councillors at Lockyer Valley Regional Council, got involved in a 'Fancy-Dress' photo shoot. The fun images were used to promote the program through social media, encouraging residents to get involved. Watch the video presentation to learn more.

Community Group Collaboration & Media Materials - Sutherland Shire Council

12/1/2018

Sutherland Shire Council activated the program through community building, use of media and promotional materials, as well as collaboration with the Menai Men's Shed. Watch the video presentations to learn more.

Integrated Marketing & Media - Shire of Kalamunda

12/1/2018

Shire of Kalamunda used the marketing tools and communication assets provided in the council dashboard to promote the event and a council run sale at their waste transfer station. The day helped people to think again about what is considered waste and what can be reused. Watch the video presentations to learn more.

Tips For Success & Reducing Landfill - Naracoorte Lucindale Council

12/1/2018

Garage Sale Trail underpins the strategic objective to reduce waste going to landfill at Naracoorte Lucindale Council. With the benefit of 3 years of experience, they share their tips for success using the materials provided to engage with the community and promote the program. Watch the video presentation to learn more.

Partnerships, Networking & Entertainment - Town of Victoria Park

12/1/2018

Town of Victoria Park used a wide variety of methods to engage with the community, from car boot sales to utilising shopping centres for markets. A big plus was using entertainment for kids and workshops on up-cycling activities. Watch the video presentation to learn more.

Engaging Your Community - City of Burnside

12/1/2018

Community Engagement Administration Officer, Megan Taht, discusses the City of Burnside Council's tips & tricks for community engagement and getting your community involved in Garage Sale Trail which promoted council in a positive light. Watch the video presentation for more tips.

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Councils from all over Australia have shared the many ways they bring Garage Sale Trail to life in their local areas. Dive in to these case studies to get inspired.

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council case studies

Communications Champions - Frankston City Council

Creating a Varied and Successful Communications Campaign - Central Coast Council

Hosting & Promoting a Group Sale - Town of Cambridge

Community Engagement Through Social Media - Lockyer Valley Regional Council

Community Group Collaboration & Media Materials - Sutherland Shire Council

Integrated Marketing & Media - Shire of Kalamunda

Tips For Success & Reducing Landfill - Naracoorte Lucindale Council

Partnerships, Networking & Entertainment - Town of Victoria Park

Engaging Your Community - City of Burnside

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