Integrated Marketing & Media - Shire of Kalamunda

Shire of Kalamunda used the marketing tools and communication assets provided in the council dashboard to promote the event and a council run sale at their waste transfer station. The day helped people to think again about what is considered waste and what can be reused. Watch the video presentations to learn more.

Nicole O'Neill, Public Relations Coordinator at the Shire of Kalamunda, shares how the council focused strongly on community engagement, marketing and media. In this interview, Nicole discusses how they created an integrated and unique marketing campaign with the promotional materials provided to them by Garage Sale Trail on their online dashboard. This helped council to provide their residents with all the tools they needed to get involved.

"Garage Sale Trail is one of the easiest communications campaigns that I've ever worked on in my Comms career, it is so simple because everything is there ready to be branded....it's just a matter of logging on to the dashboard, downloading it and using it"
​Nicole O'Neill, Public Relations Coordinator at Shire of Kalamunda

Interview with Nicole O'Neill

Watch the video interview 2 mins 20 secs

"The Garage Sale Trail dashboard was so comprehensive, we had flyers, adverts, how to guides, media releases, social media tiles, and so we used that to create an integrated marketing and comms campaign"
Nicole O'Neill, Public Relations Coordinator at Shire of Kalamunda 

Informational Presentation

Watch the video presentation 55 secs