council case studies
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Nicole O'Neill, Public Relations Coordinator at the Shire of Kalamunda, shares how the council focused strongly on community engagement, marketing and media. In this interview, Nicole discusses how they created an integrated and unique marketing campaign with the promotional materials provided to them by Garage Sale Trail on their online dashboard. This helped council to provide their residents with all the tools they needed to get involved. "Garage Sale Trail is one of the easiest communications campaigns that I've ever worked on in my Comms career, it is so simple because everything is there ready to be branded....it's just a matter of logging on to the dashboard, downloading it and using it" Interview with Nicole O'Neill Watch the video interview 2 mins 20 secs "The Garage Sale Trail dashboard was so comprehensive, we had flyers, adverts, how to guides, media releases, social media tiles, and so we used that to create an integrated marketing and comms campaign" Informational PresentationWatch the video presentation 55 secs Comments are closed.
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AboutCouncils from all over Australia have shared the many ways they bring Garage Sale Trail to life in their local areas. Dive in to these case studies to get inspired. Case Study Topics
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